MBA (Customer Relationship Management)
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Course Overview
MBA (Customer Relationship Management)
MBA (Customer Relationship Management) is a specialized Master of Business Administration program that focuses on teaching students how to effectively manage relationships with customers. This program covers topics such as customer behavior analysis, customer retention strategies, customer satisfaction measurement, and the use of technology to enhance customer relationships. Students learn how to develop and implement customer-centric strategies to attract, retain, and build long-term relationships with customers.
Customer Relationship Management (CRM)
Customer Relationship Management (CRM) is a strategy that companies use to manage interactions with current and potential customers. The goal of CRM is to improve business relationships, drive sales growth, and enhance customer retention by collecting and analyzing customer data. CRM systems help businesses streamline processes, improve customer service, and personalize marketing efforts based on customer preferences and behaviors.
Eligibility Criteria for MBA in Customer Relationship Management in India
Educational Qualifications: Bachelor's degree in any discipline from a recognized university.
Minimum Marks: Typically, a minimum of 50% aggregate marks in the undergraduate degree.
Entrance Exams: Candidates may need to appear for entrance exams like CAT, MAT, XAT, GMAT, etc.
Merit-Based Selection: Selection is usually based on the candidate's performance in the entrance exam, group discussion, and personal interview.
Age Limit: There is usually no specific age limit for MBA programs.
Nationality: Indian nationals as well as foreign nationals are eligible to apply.
Specific Requirements: Some institutes may require work experience in the relevant field.
Note: Eligibility criteria may vary depending on the institute, so candidates are advised to check the specific requirements of the MBA program they are interested in.