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Courses at ShikshaSphere

BBA (Marketing)

Advance knowledge in digital marketing and analytics BBA Marketing Explore distance education options new syllabus subjects.

Course Overview

BBA (Marketing)

BBA (Marketing) stands for Bachelor of Business Administration with a specialization in Marketing. This undergraduate program focuses on providing students with a strong foundation in business principles and practices, with a specific emphasis on marketing strategies, consumer behavior, market research, advertising, and branding. Students pursuing a BBA in Marketing typically gain the knowledge and skills necessary to pursue careers in marketing, sales, advertising, public relations, and related fields.


Marketing

Marketing is the process of promoting, selling, and distributing a product or service. It involves understanding customer needs, creating products that meet those needs, determining the right pricing and distribution strategies, and effectively communicating the value of the product or service to the target audience.

Eligibility Criteria for BBA (Marketing) in India

  • Educational Qualifications: Candidates must have completed 10+2 or equivalent from a recognized board.

  • Minimum Marks: Typically, a minimum of 50-60% aggregate marks are required.

  • Entrance Exams: Some universities may require candidates to clear entrance exams like DU JAT, IPMAT, SET, etc.

  • Merit-Based Selection: Admission may also be based on merit in qualifying exams.

  • Age Limit: Usually, there is no specific age limit for BBA courses.

  • Nationality: Indian nationality is generally required for admission.

  • Specific Requirements: Some colleges may have specific requirements like proficiency in English, communication skills, etc.

  • Note: It is important to check the specific eligibility criteria of the university/college you are applying to as requirements may vary.

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